Gucci

An interactive video-installation for the launch of “Gucci by Gucci”, a book published for the 85th anniversary of the fashion brand .

A blurred image appears on a screen: when visitors then approach it their shadow clarifies the focus of the projection revealing a series of previously hidden images. This is an evocative trick to read through the most beautiful chapters of the book, that relates the story of this fashion brand, on its 85th anniversary.